My Process
OR, WHAT YOU GET WHEN YOU WORK WITH ME!
CONTENT ISN’T ROCKET SCIENCE.
EVERYTHING BEGINS WITH A SIMPLE QUESTION:
HOW CAN I PROVIDE VALUE TO READERS?
THE KEY ELEMENTS
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Start a conversation with me! Let me know about your writing needs. I won’t dilly-dally - I’ll give you a quote and a timeframe for completion if I’m interested in your project.
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Before we begin any work, I’ll be sending you a form to complete. This is a way for me to gather information about your business. This will help me better understand your aims, tone of voice, audience, and the purpose of the content we’re going to create.
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You’re not getting a rehash of the top three results on Google. Nor am I making a copy of a competitor’s high-performing page. I’m going to spend time digging through the latest industry reports and seeing what subject matter experts have to say. I’ll also be gathering relevant imagery to add life to your content. These days, there’s no excuse not to be an authority on the subject-matter, so I’ll be putting in the hard yards to ensure your content is up to scratch (and meets Google’s latest EEAT guidelines)
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There’s no need to choose between readability and optimisation. With me, you’ll get both. I prioritise understanding your readers’ pain points and offering easy-to-grasp solutions. I’ll then frame any keyword optimisation and broader strategy around this core foundation.
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I’m partial to a comment or two in Google Docs. The way I see it, you are the go-to expert on your business/product/audience. In my research, you’ll be the first port of call. I want to gather as much information from you as efficiently possible to ensure the content is as good as it can be.
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I’m more than happy to iterate and rework the content. You shouldn’t publish anything you’re not 100% happy with, so we’ll work together to get there.
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Once all’s said and done and you’re 100% happy with the content, I’ll send you an invoice for work complete on the terms we agreed.
If you’re looking for content that ticks boxes for both readers and search engines, then hit me up.
I’m at home crafting both long-form, authoritative content and shorter, snappier landing pages. They’re BOTH my wheelhouse because they’re what I do day-in-day-out.
Part of a modern copywriter’s role is to understand the value of repurposing content. That’s why I make no apologies for claiming expertise in SEO blog writing, email, landing pages, ebooks, white papers, social media, and more.
While each content format does require a specific skill set, success and resonance rely on an intricate understanding of your audience and core message. That’s where we’ll always start from (and I’ve found the rest comes easy!)
Not sure how this all works? Check out My FAQ section - chances are you’ll find answers there!